SEO has diversified into several niches, such as local SEO, to help businesses rank well when someone is searching for a business in their immediate vicinity. Search engine optimisation and social media are being increasingly tied together, such that companies have to apply SEO to their social media profiles to help them rank high in search results on those social sites and general search engine results, and use social media to increase the brand recognition and ranking of their sites with search engines. SEO is thus essential to being found regardless of the product or platform. And when it comes to crowdfunding campaigns, you’re fighting a large crowd to be noticed much less supported. Here are tips on how to use SEO to boost your crowdfunding campaign.
Main Website Design
Your crowdfunding campaign will be taken more seriously when you have a dedicated domain, not just a crowdfunding campaign page. Your crowdfunding website has to meet search engine requirements to rank well, and this starts with a mobile-friendly design and fast load times. And cross-link your campaign webpage with your company or group’s home page to funnel traffic between the two, along with referencing both with any social media accounts you have. You’ll improve the social sharing and thus social signals search engines use to improve the ranking of your site by putting social media sharing buttons and calls to action to do exactly that on your website’s home page and subdomains.
The main company website should mention your crowdfunding campaign, but its SEO should be focused on your brand name, company name and products. Location tags matter for businesses that serve a certain area. Otherwise, your site’s tags need to refer to the product or service.
Campaign Page Design
Your campaign page needs the same type of optimisation as the main website; it needs to load quickly and have backlinks directing to it. Your campaign page needs a careful application of key search terms. The crowdfunding campaign page should focus on key search terms related to the item to be developed, and its key search term should be the terms potential donors would use to find your type of campaign. For example, a campaign for a charitable cause should be tagged and have SEO specific to that cause, not just labelled as “non-profit”. If your campaign is for a revolutionary application of solar panels, use tags and search terms like solar, solar panels, solar cells and photovoltaic. If you limit the tags to green energy and renewable, it will be lost among the biofuels, recycling and wind power projects.
Keywords in campaign pages matter more than they do for content marketing, because you have to rank well with search results and then demonstrate suitability to that search result. Your key search term needs to be in your campaign’s title, your introduction and in your story.
Your campaign page needs to have quality content to rank well. The best content you have is your story. When you create the content, you’ll want to create at least 250 words of text, even if you have a video. The ideal solution is a short two to five minute video and a supplementary text or transcript of the video beneath it. Don’t forget to apply SEO to the campaign page content. Companies like Go Mungo SEO are well versed in this domain and can help you optimise your campaign page.
Update the Campaign Periodically
You should take time to thank donors as you approach various markers in the campaign. Send out social media shout outs to major donors. When you meet the fundraising threshold, update the page to state that you’ve met your goal and thank all of your donors. Update the page to say when you are shipping the initial prototypes, sending out T-shirts to your fans and have begun the charitable works with the campaign funds. Donors want to know what is going on, and keeping them involved and informed will make them more likely to donate to you or buy your products in the future.
In order to harness the power of SEO to benefit your crowdfunding campaign, set up a web page separate from your campaign page, and apply the right type of SEO to both. Bring in SEO professionals if you don’t know how to do this yourself. Design both pages for social media sharing, and mention the campaign on social media to start getting the word out. Create a quality story to engage your readers, and apply SEO to that text. Update your campaign page even after you meet the goal.